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Altran, business enabler of the Media market

Media is characterised by diversity: diversity of actors, contents, devices and usage.

Typical players include radio and TV broadcasters, press & publishing, advertising as well as OTT and telecom companies. They all need to embrace a complete transformation to compete in the digital era.

This results in three main challenges: 

  • to reduce complexity in operations, 
  • to improve quality of service and user experience, 
  • to increase revenue streams and better monetise content with new business models.

Altran serves international players and covers the full media value chain, from consulting & integration to operation & maintenance.

Altran positions itself as a Business Enabler. Our value proposition is articulated around 4 pillars: Connectivity, Digitalisation, Quality of Service (QoS) Testing & Validation and IT Media, in order the support media companies in facing these challenges."